JOAKIM “JAY” BAAGE

Both a suit and a creative, Jay is a Sweden-born media professional focused on shepherding media and brand properties from an analog to a digital world, and how to build successful sustainable companies that leverage the best of both worlds.

Jay maintains a vast network of high-level contacts including: CEOs, business development & marketing executives, world-renowned creatives, venture capitalists, product developers, public relations firms, bloggers, journalists and various other experts within the digital media industry. He has during his career established high-profile strategic partnerships with other leading industry organizations such as PGA, SAG, GDA, CTIA, E3 and Canadian Music Week and connected senior executives in the media and entertainment industries, leading to high level deals.

Since 2006, Jay has played a key role at Digital Media Wire (DMW), a leading provider of news, financial information and conferences for media professionals. He keeps tabs of the most innovative companies and manages many of DMW’s most significant advertising and sponsorship relationships across its events and publishing properties. His clients range from several Fortune 500 companies to start-ups and cover such industries as games, music, film, television, publishing, mobile and internet commerce. He has furthermore transformed the company’s approach to marketing by audience and community development through social media.

Jay has co-authored two books about marketing to the Millennial generation and recently finished a chapter for a new Swedish book about monetizing media and cultural products/services in a digital age. He is also an avid blogger. You can  catch Jay when he is traveling the world as a frequent speaker at international media industry events such as the LA Film Festival and Canadian Music Week. He has has also been a guest lecturer at UCLA and NYU.

He holds a Masters Degree in Media Management from the Gallatin School at New York University and a Bachelors Degree in Business Administration from Goteborg University in Sweden. He has been awarded a Wallenberg Scholarship, a Sweden-America Foundation Fellowship (from Investor AB) as well as twice been given scholarships for being “A Promising New Media Manager” by Swedish Newspaper Publishers’ Association.

Jay sits on the Advisory Board for New Filmmakers LA and the Remedee Foundation and is also a judge for the Third Screen Film Festival.

Jay speaks Swedish, English, German and some French.